Alan had a chance to talk with Joshua Scott of Studio 8E8. Joshua has around 20 years of experience in dental marketing and he realized that dental marketing sucks. It’s a harsh truth, but totally true. We discuss all about marketing in dentistry:
- Authenticity and storytelling in the dental space (Al is a Seth Godin fanboy)
- How dental marketing USED to work
- What is Joshua’s hack to reduce expenses that you might not be using? What’s his 24 hour rule?
- Do patients see dentists as a commodity? Can we change that?
- How customers see your office and creating an experience
- Telling the story of safety isn’t going anywhere
- What does storytelling mean to Joshua?
- How important is SEO? Reviews?
- What’s the best creative medium? Why does Joshua feel like you need to do all of it instead of focusing on one type of medium?
- Dental stock photography is horrible
- Startup marketing vs. existing practice marketing
- How important is branding in dentistry?
Some links from the show:
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The 2020 Cellerant Best of Class Awards were announced. What is the Cellerant Best of Class Award you ask? Well imagine if there was an Oscar for dental products and services. Thought leaders and clinicians vote on the best and most innovative products in dentistry and our friends at YAPI received a “Best of Class Technology Award!” YAPI provides paperless and automation software to dentists and boasts the longest track record for integrated patient forms that read and write data with dental practice management software. Since 2010, YAPI has evolved into a comprehensive system that also includes patient communication, reputation management, intra-office chat, and VoIP integration. So admit it…you’re impressed, right? Well you should be! And you should go check out what YAPI can do for your practice at dentalhacks.com/YAPI! Congratulations guys! You deserve it!
Mr. Thirsty One step is the only bite block isolation/evacuation unit on the market that plugs directly into your HVE! No special hardware and no chance for cross contamination! It effectively reduces aerosols, creates a SUPER dry field and is really easily adjusted for patient comfort! Our friends at Zirc are giving members of the Dental Hacks Nation a special buy to 25 packs and get one 25 pack free! Use promo code HACKS21 through September 2020. Go check it out at dentalhacks.com/thirsty!
Go Hack Yourself:
Jason: Bryant Consultants
Alan: Dabble Writer
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