Dr. Chris Phelps is a marketer. It’s in his blood. Spend any time with him at all and you’ll see that he just can’t turn it off. He’s the originator of CallTrackerROI, an ingenious service that allows you to track how effective your marketing is. He’s also one of the foremost experts on the science of influence. He’s even studied directly under Dr. Robert Cialdini PhD, who is essentially the jedi master of influence marketing. All this gives Chris a very interesting and fascinating outlook on why some marketing works and some marketing doesn’t. You’re going to find Chris fascinating, and you’re probably going to want to hear more. Here’s how you can:
- check out the episodes that he did with Dr. David Maloley on the Relentless Dentist podcast. He did episodes on all six of the principles of influence.
- Check out Dr. Phelps’ workshops coming up: August 5-6 “Get More Quality New Patients and Guide them to Yes” and August 12-13 “Ethical Principles of Persuasion for Dentistry“
In the Brain Trust we feature Dr. Mike Keller, Dr. Dawn Kulongowski and Dr. Melissa Zettler as we talk and/or commiserate about treating the geriatric population. What challenges are we seeing with patients as they age? How do some patients age differently than others? Can all patients give consent for dental treatment? This is an important yet entertaining discussion that should not be missed!
Some links from the show:
Go Hack Yourself:
Alan: More Perfect podcast
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