Marketer Thinks Dentists Are Stupid. He Might Be Right.
Marketing whiz Neo Reeves has taken the dental digital marketing world by storm this week with his unique brand of advice. Although he is new…
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Meet Them or Bring Them
I’ve been told ever since dental school that if I just use the right words I can get any patient to accept any treatment. At…
The Law of Attraction. No, the Other Law of Attraction.
One of my best friends is what I would call a “big case dentist.” He denies it when I tell him this, but it’s true….
10 Dental Terms that Sound Dirty, But Aren’t
10) warm vertical 9) probing 8) spatulate 7) suck down 6) obturate 5) bimanual manipulation 4) vibrator (you know, for pouring models) 3) hard reline…
Sticky, Wet and Cheap
Welcome back to another edition of Stacking Greenbacks with Zach! This is another giant Zach attack against “big dental” overpricing. Hopefully you enjoyed some 90% off…
Quit Selling Toothbrushes
First off, I guess I have to apologize to all the toothbrush reps out there giving awesome lunch and learns and free toothbrushes to your…
Dentist 100X’s his Practice by Posting Dance Video
NEW BERN, NORTH CAROLINA—Dr. Ron Titus’ dental practice is booming. How did he do it? Was it Facebook ads? Mailers? Radio spots? Actually it wasn’t…
The Quickest Way From Point A to Point B is a Straight Line
I JUST got these phone calls in our office. Patient’s mother: “My daughter was seen yesterday. She is having an issue after her filling.” Front…
All work and no play…
All work and no play makes Jack a dull boy. And Melissa. I’ll bet you’re no different. When I first started out, I rarely took time…
The 5th Dentist
“I have nothing against Trident per say. I just don’t like gum. I am more of a chocolate person. When they asked me that question…the…