Marketer Thinks Dentists Are Stupid. He Might Be Right.
Marketing whiz Neo Reeves has taken the dental digital marketing world by storm this week with his unique brand of advice. Although he is new to the dental space his marketing methods have a proven track record that can catapult practices to the next level. We got a chance to sit down with Neo to see how it all works in an exclusive one on one interview.
Scallion: Thanks for taking the time to talk with us today Neo. Can you tell us what advice you have for dentists to improve their marketing?
Neo: Sure thing! I’m happy to help dentists because they have a lot of money and are clueless about how marketing works.
Scallion: Excellent! Tell us the secret.
Neo: What I teach is fairly simple. You need to maximize your ROI by focusing on your SEO and creating leads through click funnels and leveraging your social media through Facebook pixels and re-targeting leads through email automations. Combine that with direct mail, billboards, church bulletins, sandwich boards, Valpak, Groupon and a guy dressed up like a taco dancing in front of your office and you have a recipe for success. However, you MUST use tracking phone numbers, Google Analytics and an abacus to track all the data. Make sense?
Scallion: I think so. Is there more?
Neo: Of course. By using radio and TV ads to segmented market demographics you can build an audience to start a podcast to directly deliver your message to the right people. By positioning your brand as a leader in the field you can use logos and internal marketing to recapture existing clients.
Scallion: Sounds comprehensive. Can you tell us more about branding?
Neo: Sure, it’s simple. Just copy what the ice cream industry does.
Scallion: Ice cream?
Neo: Yes. Ice cream comes in different flavors in interesting cartons with unique logos. The logos and branding make you buy more ice cream.
Scallion: I thought people bought ice cream because it tastes amazing.
Neo: I wasn’t finished, people buy ice cream because it’s expensive and it only costs a dollar to make..
Scallion: Umm ok…how does that relate to a dental practice?
Neo: Because it only costs a dollar to make.
Scallion: I’m not sure I follow.
Neo: What I teach is fairly simple. You need to maximize your ROI by focusing on your SEO and creating leads through click funnels and leveraging your social media through Facebook pixels and re-targeting leads through email automations. Combine that with direct mail, billboards, church bulletins, sandwich boards, Valpak, Groupon and a guy dressed up like a taco dancing in front of your office and you have a recipe for success. However, you MUST use tracking phone numbers, Google Analytics and an abacus to track all the data. Make sense?
Scallion: Perfect sense.
So there you have it. Common sense ideas to really take your practice to the next level, maybe even 10x, from a guy who likes to work with dentists because they have a lot of money and are dumb.